https://wiith-archive.ucsc.edu/files/original/deae1338539ecac5bb7673135f3b0a27.pdf 5659b2a75ba68b94846d594d6c1a24fd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sales Family Collection Contributor An entity responsible for making contributions to the resource Dana Sales Description An account of the resource Florendo Macadangdang Sales was born in the municipality of Bacarra, in the Ilocos Norte province of the Philippines in 1910. In 1929, Florendo immigrated to the United States. After arriving, he traveled to the Salinas Valley where he planned to work as a migrant agricultural laborer. However, Florendo decided to instead pursue a career as a barber. While working as a barber in Watsonville during the 1930s, Florendo met Dora Esther Tomlinson, a white woman who grew up migrating with her family to find work throughout the United States. Dora was born in 1926 in Silver City, New Mexico. During World War II, Florendo enlisted in the US Navy and was stationed in Seattle, Washington. Dora joined Florendo in Washington and they got married. The exact date of their wedding is unidentified. After the war, Florendo and Dora returned to Watsonville to raise a family. They had ten children—Thomas, Vicky, Florendo “Fred” Jr., Alex, Richard, Sharlene, Adrian, Dana, Bebeng, and Rosario. Eventually, Florendo purchased a small farm where the family grew berries, zucchinis, and tomatoes as well as raised livestock. Dora and the Sales children worked on the farm. Dora also had jobs in the canneries located in Watsonville. Florendo continued to work as a barber until the 1980s. Throughout his career, Florendo owned and operated three subsequent barber shops in Watsonville. His first shop was on Riverside Road; the second was a jointly-owned shop with several other Filipino barbers; and the third was on a piece of property Florendo bought on Main Street in downtown Watsonville. Florendo’s third barbershop, as well as many other Filipino and minority-owned businesses in downtown Watsonville, were destroyed during an urban redevelopment campaign carried out by the city of Watsonville during the 1980s. Florendo passed away in 1989. Dora currently lives in Sacramento. The Sales Family Collection was contributed to Watsonville is in the Heart in 2021 by Florendo and Dora Sales' son, Dana Sales. The collection contains nine items: family photographs; magazine and newspaper clippings; and an oral history interview with Dana. In the interview, he reflects on his experiences growing up in Watsonville. He also speaks about the urban development that occurred in Watsonville during the 1980s and destroyed many of the Filipino-owned businesses. Oral History A resource containing historical information obtained in interviews with persons having firsthand knowledge. Interviewer The person(s) performing the interview Nicholas Nasser Interviewee The person(s) being interviewed Dana Sales Location The location of the interview Zoom Original Format The type of object, such as painting, sculpture, paper, photo, and additional data .mp3 Duration Length of time involved (seconds, minutes, hours, days, class periods, etc.) 1:21:56 Time Summary A summary of an interview given for different time stamps throughout the interview [0:13] Biographical information and discussion of the pronunciation of “Sales” [1:29] Sales’ family background in Watsonville [3:03] Memories of growing-up and working on the Sales family farm and other local farms [4:31] Discussion of going to elementary school in a small rural district, consolidation of smaller school districts to form Pajaro Valley Unified School District, and Dana’s transition to Watsonville High School [9:56] Memories of mother, Dora Esther Tomlinson Sales, working in the Watsonville canneries and her family’s migration and labor histories during The Great Depression [11:39] Father, Florendo Macadangdang Sales’ migration history, migrant agricultural work, and career as a barber [13:03] Urban redevelopment in downtown Watsonville during the 1980s in which the 200 block on Main Street, which housed a many minority-owned businesses, was condemned [14:53] Florendo’s experiences in the Navy and owning his own barbershop [16:05] The ways in which the redevelopment of downtown Watsonville effected Florendo [17:33] Dana’s paternal grandfather’s experiences as a migrant agricultural laborer in Hawai’i [18:35] Story of how Florendo and Dora met in Watsonville [19:15] Florendo’s silences regarding racial discrimination and violence [19:37] Dora and aunt’s on his mother’s side spoke about discrimination they faced for marrying Filipino men [20:43] Dana’s parents’ decision to remain silent about racism in order to preserve notions of abundant opportunity in the United States [21:41] Dana’s experience of racism during highschool and discussion of race-based tracking [25:15] Story of Dana’s congressional nomination for the Naval Academy after highschool [32:07] Systemic racism within the Naval Academy [43:04] Dana’s educational and career after leaving the Naval Academy [49:33] Dana’s work in real estate and on the Watsonville City Planning Commision as well as his efforts to fight against downtown redevelopment [51:04] Discussion of the redevelopment of the 200 block in downtown Watsonville [54:19] Watsonville as a diverse community and discussion of the positive change within the Watsonville Chamber of Commerce to be more representative of the community [58:40] Dora’s and Florendo’s marriage in Seattle, WA due to anti-miscegenation laws in California [1:05:19] Dana’s opinion on urban development and his work to preserve agricultural space in Watsonville [1:08:01] Childhood memories of downtown Watsonville [1:10:38] Discussion of growing up with nine siblings [1:16:38] Memories of community and family social events and food URL <span style="font-weight: 400;">Link to audio recording on escholarship: </span><a href="https://escholarship.org/uc/item/62b018mz#supplemental" target="_blank" rel="noopener">Dana Sales interviewed by Nicholas Nasser</a> Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Dana Sales interviewed by Nicholas Nasser Description An account of the resource In this interview, originally recorded via Zoom, Dana Sales speaks with Watsonville is in the Heart team member, Nicholas Nasser. Dana discusses his experiences growing up and working on a rural farm outside of Watsonville as well as the differences between rural and urban areas of the Pajaro Valley regarding his experiences attending primary and secondary schools in both settings. Dana provides an overview of his father, Florendo Macadangdang Sales’ migration and labor histories— these include immigrating from the Philippines in 1929, working as an agricultural laborer, serving in the US Navy, and eventually opening his barbershop on Main Street in downtown Watsonville. He also speaks about his mother, Dora Esther Tomlinson’s work in Watsonville canneries and her family’s experiences as migrant laborers during The Great Depression. Throughout the interview, Dana reflects on race and racism including his parents’ silence about the discrimination they faced and his own experiences with systemic racism during high school and when he attended the Naval Academy. Finally, Dana provides in-depth insight into the urban redevelopment of downtown Watsonville during the 1980s which destroyed many minority-owned businesses including his father’s barbershop. Dana speaks about his efforts to stop urban development and preserve agricultural spaces in Watsonville through his careers in real estate and his tenure on the Watsonville City Planning Commision. Creator An entity primarily responsible for making the resource Dana Sales and Nicholas Nasser Date A point or period of time associated with an event in the lifecycle of the resource June 23, 2021 Rights Information about rights held in and over the resource Watsonville is in the Heart (WIITH) is a community-driven public history initiative to preserve and uplift stories of Filipino migration and labor in the city of Watsonville and greater Pajaro Valley. All oral history interviews are donated to WIITH by the narrators. Copyright is held by WIITH. Oral history interview recordings and transcripts are available for unrestricted use and reproduction by educators and researchers. Please note that the recordings on this website are provided via escholarship. For access to oral history audio files, please contact the project director at wiith@ucsc.edu. If you are an oral history narrator and would like to remove your interview from the archive website, please contact the project director. Language A language of the resource English Type The nature or genre of the resource Oral History Canneries Downtown Watsonville Main Street Military Navy Race Seattle Vietnam War World War 2 World War II WW2