https://wiith-archive.ucsc.edu/files/original/bc65bab09d7416847764c89b65353d3a.jpeg ffbac2273d4c7dd5fd1521b960b01880 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sales Family Collection Contributor An entity responsible for making contributions to the resource Dana Sales Description An account of the resource Florendo Macadangdang Sales was born in the municipality of Bacarra, in the Ilocos Norte province of the Philippines in 1910. In 1929, Florendo immigrated to the United States. After arriving, he traveled to the Salinas Valley where he planned to work as a migrant agricultural laborer. However, Florendo decided to instead pursue a career as a barber. While working as a barber in Watsonville during the 1930s, Florendo met Dora Esther Tomlinson, a white woman who grew up migrating with her family to find work throughout the United States. Dora was born in 1926 in Silver City, New Mexico. During World War II, Florendo enlisted in the US Navy and was stationed in Seattle, Washington. Dora joined Florendo in Washington and they got married. The exact date of their wedding is unidentified. After the war, Florendo and Dora returned to Watsonville to raise a family. They had ten children—Thomas, Vicky, Florendo “Fred” Jr., Alex, Richard, Sharlene, Adrian, Dana, Bebeng, and Rosario. Eventually, Florendo purchased a small farm where the family grew berries, zucchinis, and tomatoes as well as raised livestock. Dora and the Sales children worked on the farm. Dora also had jobs in the canneries located in Watsonville. Florendo continued to work as a barber until the 1980s. Throughout his career, Florendo owned and operated three subsequent barber shops in Watsonville. His first shop was on Riverside Road; the second was a jointly-owned shop with several other Filipino barbers; and the third was on a piece of property Florendo bought on Main Street in downtown Watsonville. Florendo’s third barbershop, as well as many other Filipino and minority-owned businesses in downtown Watsonville, were destroyed during an urban redevelopment campaign carried out by the city of Watsonville during the 1980s. Florendo passed away in 1989. Dora currently lives in Sacramento. The Sales Family Collection was contributed to Watsonville is in the Heart in 2021 by Florendo and Dora Sales' son, Dana Sales. The collection contains nine items: family photographs; magazine and newspaper clippings; and an oral history interview with Dana. In the interview, he reflects on his experiences growing up in Watsonville. He also speaks about the urban development that occurred in Watsonville during the 1980s and destroyed many of the Filipino-owned businesses. Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Original Format The type of object, such as painting, sculpture, paper, photo, and additional data Photograph Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Friends and Family on Dana and Lynn's Wedding Day Description An account of the resource A photograph of Dana and Lynn Sales' friends and family on their wedding day. Pictured in the front row from left to right are Drew Griffith, Staci, Joya, and Jennifer. In the second row from left row right are Adrian, Dora, Florendo Sr., and Sharlene. In the back row from left to right are Rosario, Nieves Bebeng, Dana, Lynn, Carol, Alejandro, Florendo Jr., Vicky, and Victor "Vic" Griffith. The photograph was taken at Watsonville Senior Center. Date A point or period of time associated with an event in the lifecycle of the resource September 24, 1983 Contributor An entity responsible for making contributions to the resource Dana Sales Rights Information about rights held in and over the resource Watsonville is in the Heart (WIITH) is a community-driven public history initiative to preserve and uplift stories of Filipino migration and labor in the city of Watsonville and the greater Pajaro Valley. Images were donated and digitally reproduced from private collections of individuals and families. Copyright remains with the original owners. All images included herein are intended for personal or educational use only. Any reproduction, redistribution, publication, or other use, by any means, without prior written permission is prohibited. Please note that the images on this website are not included at their full resolution. For permission to publish or reproduce and for higher resolution files, please contact the project director at wiith@ucsc.edu. If you are the rightful copyright holder of this item and its use online constitutes an infringement of your copyright, please contact the project director to discuss its removal from the archive. Format The file format, physical medium, or dimensions of the resource 5 x 5 inches Type The nature or genre of the resource Still Image Identifier An unambiguous reference to the resource within a given context SAL.2021.3 Creator An entity primarily responsible for making the resource Unidentified